Is marketing your services uncomfortable for you?
Are you unsure about the best ways to market your business, online and off?
Are you uncomfortable when talking to a potential client?
Does the technology leave you feeling like a deer in the headlights?
Click here to see the coach marketing home-study program
Many coaches and consultants find marketing uncomfortable. There are so many choices available that many coaches and consultants may not know what their best marketing choices are, or where to start.
Coaches and consultants often use terms like fake, pushy, salesy, and painful to describe how uncomfortable they feel while marketing or talking about their services, and often wonder how to find a way to share what they do without compromising who they are.
That’s why I designed this course, to give you the tools and “know-how” to market your business effectively, with confidence and integrity.
False Marketing Belief #1: Marketing is highly technical and overwhelming. The truth is that marketing is only as complicated as you make it. Sure, there are a lot of different ways to do it, but with my program, you’ll understand which marketing methods fit with your business and who you are. You’ll choose a simple strategy, and you will learn, step by step, how to implement the methods you choose, and where to put your time and energy in the marketing process.
False Marketing Belief #2: You need to be pushy deceptive, or “silver-tongued” to get people to buy what you offer. The truth is by being pushy, or taking on a fake persona, you could be turning off more people than you attract. With my program, you will feel good about sharing what you do. You'll attract clients that will seek the real you, you’ll establish trust with your potential clients, and you’ll be able to get the results you want without being pushy or feeling uncomfortable.
The truth is, you never need to compromise who you are in order to market your services successfully. What you need to create an effective plan are two things:
1. A clear, step-by-step blueprint for organizing and marketing your business, tailored to your uniqueness and strengths.
2. Self-assurance about marketing your business, and a way to do it that fits with your values.
Welcome to Authentic Marketing for Coaches and Consultants.
Authentic Marketing is a radically different marketing course, because it not only teaches you how to market your business, but also gives you tools to free yourself from any fears or limiting beliefs about marketing.
1. How to effectively and authentically market your business, step by step.
2. How to structure your business and your time to create what’s important to you.
3. How to reverse fears and limiting thoughts about any aspect around marketing, such as fears around selling, technology, or where to begin.
As you can see below, the course is completely full of marketing instruction for your business. The course consists of 8 classes. The classes will be packed with information, so just to make sure you can digest it all, we’ll make sure to have plenty of q&a time and rewriting limiting beliefs time after the instructional time.
Each class is 1 ½ hours long, and will consist of 45 minutes of instruction and discussion on how to market your business effectively, 15 minutes of q & a, and 30 minutes of coaching on replacing limiting beliefs with quiet self-assurance. If you miss a class, or need to hear a something again, don’t worry. All classes will be recorded for you to download and listen to at your convenience.
Here are the main points of what we’ll cover:
Class 1
Creating a vision for your business that will sustain you, long term.
How to structure your business to serve your vision and leverage your time.
The surprising truth about one-to-one services, despite what you’ve been told.
How creating multiple streams of income can serve your business and your clients.
Class 2
The top three reasons to choose your target market carefully, and how to do it.
Now that you’ve chosen your target market, where do you find them?
Now that you’ve found them, how do you serve them?
Class 3
How to help your target market to find you, so that you can serve them.
The top marketing methods for increasing your reach and getting clients.
Often overlooked but effective methods for increasing your business offline.
How to choose the most effective combination of marketing methods for your unique business.
Class 4
The importance of staying in touch.
How important are autoresponders and newsletters in building your business?
The biggest mistakes to avoid when emailing.
Class 5
Getting website traffic, both free and fee.
How to write a google ad that gets results without breaking the bank.
How to know when your ads and website are successful and what to do when they’re not.
Why blogs are so important to your business.
Class 6
How to receive payments for products and services.
Which payment methods work best?
How to deliver your products and services to your clients.
Class 7
How to have an authentic and effective conversation with a potential client.
Class 8
Tying it all together and smoothing the process for your clients. Staying in touch before, during and after, and thinking ahead.
For details about upcoming classes, click here.
